Who We Are
Ending Blisters & Shoe Slippage for Good
Tina Wright is the inventor and designer of the first ever The Heel Sling. With a passion for fashion she grew tired of walking out of her designer shoes. Figuring she wasn't alone, she invented the solution.
Our Values
We value
Quality
Quality is at the heart of everything we do. We use only the finest materials and adhere to the highest standards of craftsmanship to produce shoe inserts that are durable, effective, and reliable.
We value
Customer Satisfaction
Our customers are our top priority. We strive to exceed expectations by providing exceptional customer service and products that truly make a difference in their daily lives.
We value
Inclusivity
We believe that everyone deserves access to comfortable, supportive footwear. Our shoe inserts are designed to accommodate a wide range of foot types, ensuring inclusivity and accessibility for all.
As a young professional adult, I tried heel inserts, gel heel inserts, silicone heel inserts, heel grip inserts and foam heel inserts - everything on the market - to make my shoes fit better and be more comfortable for my thin feet. All of the inserts or grips would come off, and I had to spend more money replacing them.
Nothing worked. Eventually, I resigned myself to wearing mules and clogs, not the most professional of shoes.
My toddler daughter also experienced heel slippage in every shoe except a tie-up or Mary Jane shoe with a velcro strap. It was now a struggle for both of us.
Seeing an opportunity, I started experimenting with my daughter’s shoes and realized that a “strap” inserted into the shoe would effectively remedy the problem. EUREKA!! Thus, “the heel sling” was conceived.
Thoughtfully designed with precision and passion, the fit of our anti-slippage heel inserts embodies the perfect fusion of form and function. It's not just about looks; it's about how you feel when you wear them.
We’re proud to be doctor recommended.
"I recommend The Heel Sling for its innovative design for comfort and custom fit for every foot, which reduces foot issues, even existing issues that can become worse due to heel slippage in shoes."
DOCTOR RECOMMENDED
Dr. Chris Coetzee
Chris Coetzee, MD, Mb, ChB is a board-certified Foot & Ankle Surgery Fellow and Official Team Physicians for the Minnesota Vikings. A world-renowned surgeon, Dr. Coetzee has lectured and taught in more than 20 countries on all continents. He is a published author, an associate editor of the Foot and Ankle International Journal, a member of the FAI Editorial Board, a reviewer to the Journal of Bone and Joint Surgery and several other orthopedic journals and has held several positions within the American Orthopedic Foot and Ankle Society and American Association of Orthopedic Surgeons.
Dr. Coetzee has been named one of a Top 23 Foot and Ankle Surgeons in the US.