When I invented the Heel Sling I imagined that our audience would largely be women, and while that is true, what I learned is that men were also buying the Heel sling. I was surprised, but thrilled because, of course, some men also deal with heel slippage in shoes.
The more I heard from male customers, I knew that we needed a new brand that would be inviting to all of our customers. Moreover, as we enter a new time of growth, it is the perfect time to rebrand.
Our original logo and packaging was primarily meant for our female customers, but when I had this revelation, it became necessary to revisit our logo and branding to be more welcoming to our male customers.
Before
New
What do you think?
Today, the Heel Sling has a fresh new look (as per our new website design) with packaging to follow to address our diverse audience. It's an exciting and fresh new look.
While we are in transition, it may be confusing that you purchased from our website with new branding but received product with the former logo. We really appreciate your patience as we cycle through our current inventory and begin production under our new logo and messaging.
To stay up-to-date on our brand transition and new product releases, be sure to subscribe to our newsletter.
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